Slip
From Free Running Wiki
XBOX "Slip"
| Watch on Youtube | |
| Download (11MB) | |
| Released | June 20 2007 |
| Length | 1:20 |
| Creator | AKQA |
| Featuring | Chase Armitage |
Slip, also known as XBox "Slip" or Master Your Environment was a short film released by Microsoft to advertise three new Japanese titles for the XBox 360[1] which starred free runner Chase Armitage. The advertising campaign was shown across many major gaming websites in mid-2007[2].
The film was set in Bloomsbury’s Brunswick Centre and London’s South Bank. The spot begins with a frame used in a previous print campaign. Chase provides the voiceover[citation needed], talking about the point at which he slips, losing a sense of where his body is, finally mastering his environment[3].
It was shot using four HD cameras which shot at 1000 frames per second[3][4] leading to some spectacular slow-motion action shots.
The games went on to sell 446% against planned targets in the first campaign month, and XBox attributes this to the impact of the "Master Your Environment" campaign[4].
[edit] Notes
- ↑ Rain (Zombie), Tenchu Z (Ninja stealth), and Project Sylpheed (space simulation)
- ↑ "3RUN Forums • View topic - Classic Thread - Organised Spam". 3run.co.uk
- ↑ 3.0 3.1 "XBox Slip Master Your Environment". Theinspirationroom.com
- ↑ 4.0 4.1 "Xbox Slip". Akqa.com
